Crazy Eddie TV Commercial  —    1977 "Disco fever - Catch It"


 
The Crazy Eddie "Disco Fever" spot was filmed with a 35mm Panaflex on a Nike Chapman crane on ;ocation in Brooklyn at 2001 Odyssey, the landmark disco where "Saturday Night Fever" with John Travolta was filmed. The floor was so weak that it had to shored up in the basement, to hold the weight of the crane and Panavision camera during the camera moves. As a side job to cameraman, Chris Balton handled the special effects of dropping the mirror disco ball hitting Jerry Carroll in the head.

                         BACKSTAGE - PRESS CLIPPING - CHRIS BALTON PROFILE
Eddie Antar opened his first store on Kings Highway in Brooklyn when he was 21 years of age. His stores were a success because of their cheap prices, low overhead and aggressive marketing which guaranteed that they would not be undersold, (giving customers 30 days to demand a rebate if they found the same merchandise offered at a lower price). When it came time to advertise the Crazy Eddie's stores, Eddie Antar, a small, shy, reclusive businessman instead chose to hire pitchman Jerry Carroll as his on-air persona. Jerry Carroll began live readings of the Crazy Eddie ads in New York on WPIX-FM in the mid 1970s and soon, his maniacal, wild-eyed pitchman style was highly imitated.
>> Danny Devito will produce, direct film based on Crazy Eddie
 
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