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Yoko Ono, Will.i.am, Pat Monahan and pop singer Natasha Bedingfield, unveil the John Lennon Educational Tour Bus at the International Consumer Electronics Show in Las Vegas.
The high-tech traveling tour bus, comes loaded with state-of-the-art recording equipment, and has a lofty aim: To teach children, who might attend schools with reduced arts education, about the joys of music.
"The bus is a mobile recording studio, and it travels the entire U.S. and parts of Canada for 10½ months of the year nonstop," said Brian Rothschild, executive director and co-founder of the project, at a press conference this week. "We have three crew members. ... They get onboard the bus, and they work with our students." The project began 12 years ago when co-founder Rothschild approached Ono with the idea. Organizers hope that the newest bus, which includes high-definition video equipment and robotic cameras from Sony, will be just the beginning of potential expansion to China, Africa, India and South America..